Dogs Trust
Family Pawtraits
Fighting for real change with some really cute family pawtraits
We’re sure all the dog lovers out there will agree that a dog isn't just a pet, it's a family member.
With at least 2,000 dogs in the UK being stolen from their families each year, our heart-warming, interview-style film brings to light the huge role dogs play in our families and urges owners to help keep the #FamilyPawtrait complete.
Who can resist a dog-based pun? Not us.
With this campaign we not only raised awareness of how to keep our furry family members safe, we also pushed the government to change the law, with the new Pet Abduction Act that came into force May 2024. This means dogs are no longer treated as inanimate property, and the theft of them carries greater sentences. We’d call that a barking success.
— Social —
Hero film
Social
Dogs Trust
A Tail of True Love
Valentine's Day, canines and faeces.
What a combination for a creative brief.
As a nation, we do so many (often questionable) things to show our dogs that we love them. But the greatest gesture of all is simply picking up their poop. Because sadly when we don’t it gives them a very bad reputation.
So for Valentine's Day, we aimed to woo dog owners into scooping up those poops with a romantic campaign that pulls on the heart-strings of doting owners.
– Social and OOH —
