ghd x Breast Cancer Now
The ghd Calendar
A fierce monthly reminder to check your breasts
Women spend an average of 20 hours a month making their hair look fabulous. Yet only 1 in 2 regularly check their breasts for signs of cancer. One reason? They simply forget.
So, for ghd’s partnership with Breast Cancer Now, we created the ghd Calendar — a reminder for women to check their breasts every single month, delivered by badass women who have experienced breast cancer firsthand.
The global campaign launched across TV, VOD, YouTube and social, alongside a long-form interview film and a series of monthly social posts.
— TV, OLV, Social and Print —
Hero film
Director: Kell Mitchell
The interviews
Social
Every month ghd released content about the women and their stories, reminding their followers to check their breasts.
