Kinder Bueno
Now That’s Adulting
As part of a big pitch, Ferrero asked us to help them connect with their 20-something audience and shake off the misconception that it's a kids’ chocolate bar. What better way than with a campaign all about adults, hey?
To soothe the growing pains of adulthood, we didn't propose to make an advert, we proposed to make a full-on music video that celebrates all of those adulting wins.
They loved it. We made it.
And we also won two other clients from their portfolio off the back of it!
— VOD, YouTube Pre-rolls, Social, Influencer Content, Sampling —
Hero film
Cut down film
10 second films
Influencer
We invited wannabe adult vloggers to take the Adulting Quiz and see if they had done enough to earn a chocolate treat.
Awards
THE DRUM ADVERTISING AWARDS 2018 • Food and Drink • Award
DIGITAL IMPACT AWARDS 2018 • Best Use Of Online Video • Silver
BRAND FILM FESTIVAL 2018 • LOL category • Bronze
CREATIVE POOL 2018 • Advertising: Digital • Bronze & People's Choice Award
CREATIVE POOL 2018 • Social • Bronze
THE DMA AWARDS 2018 • Best B2C • Nomination
THE DMA AWARDS 2018 • Best Use Of Video • Nomination
THE DRUM ADVERTISING AWARDS 2018 • Best Use of Humour • Nomination
THE IMMORTAL AWARDS 2018 • Creative • Nomination
SOCIAL BUZZ AWARDS 2018 • Best Use Of Video • Nomination
THE DRUM DADI AWARDS 2018 • Branded Content • Nomination
