Sony

Four tiny scientists, three messy experiments, one very impressive new phone

As adults we’ve lost our sense of wonderment. Perhaps it died when we found out Santa wasn't real but nobody can be sure.

But there's one thing we can be sure about – Sony's new phone is seriously awe-inspiring. So to launch it we let people see the world as if through the eyes of a child, to see things for the first time once again. 

It's time to bring out the kids, bring out the Xperia XZ Premium and bring back the wow.

— Global campaign, TV, OLV and OOH —