We’ve created a couple of canine campaigns for Dogs Trust including a Valentine’s Day campaign and a campaign designed to change the law on dog theft. Take a look.
Family Pawtraits
We’re sure all the dog lovers out there will agree that a dog isn't just a pet, it's a family member.
With at least 2,000 dogs in the UK being stolen from their families each year, our heart-warming, interview-style film brings to light the huge role dogs play in our families and urges owners to help keep the #FamilyPawtrait complete – who could resist a dog-based pun? Not us.
With this campaign we pushed the government to change the law, with the new Pet Abduction Act coming into force May 2024. This means dogs are no longer treated as inanimate property, and the theft of them carries greater sentences. We’d call that a barking success.
— Social —
A Tail of True Love
Valentine's Day, canines and faeces.
What a combination to have in a creative brief.
Dogs get a bad rep because some owners don’t clean up after them. For Valentine's Day, we aimed to woo them into scooping up those poops with a romantic campaign that pulls on the heart-strings of doting owners.
— First rolled out in OOH and extended with a Valentine’s Day Social Film —
