Kinder Bueno
Now That’s Adulting
Taking Kinder Bueno from pitch to pitch perfect
In a competitive pitch, Ferrero asked us to help them connect with their 20-something audience and shake off the misconception that it's a kids’ chocolate bar. What better way than with a campaign all about adults, hey?
To soothe the growing pains of adulthood, we didn’t make simply an advert, we made a full-on music video that celebrates all of those adulting wins.
They loved it and not only awarded us the Kinder Bueno account, but Raffaello and Ferrero Rocher too.
— OLV, Influencer Content, Sampling —
Hero film
20 second film
10 second films
Director: Rob J Madin aka Brett Domino
Production company: Hoot Comedy
Social
Influencer
We invited wannabe adult influencers to take the Adulting Quiz and see if they had done enough to earn a chocolate treat.
Press
Awards
THE DRUM ADVERTISING AWARDS 2018 • Food and Drink • Award
DIGITAL IMPACT AWARDS 2018 • Best Use Of Online Video • Silver
BRAND FILM FESTIVAL 2018 • LOL category • Bronze
CREATIVE POOL 2018 • Advertising: Digital • Bronze & People's Choice Award
CREATIVE POOL 2018 • Social • Bronze
THE DMA AWARDS 2018 • Best B2C • Nomination
THE DMA AWARDS 2018 • Best Use Of Video • Nomination
THE DRUM ADVERTISING AWARDS 2018 • Best Use of Humour • Nomination
THE IMMORTAL AWARDS 2018 • Creative • Nomination
SOCIAL BUZZ AWARDS 2018 • Best Use Of Video • Nomination
THE DRUM DADI AWARDS 2018 • Branded Content • Nomination