webuyanycar
Just Sold My Car
A nationwide ear worm that had everybody dancing
We got Britain pulling out their best moves in celebration of selling their car quickly and effortlessly to webuyanycar. All with the help of TikTok sensation Mufasa’s epic moves and our own rendition of the famous track ‘Friday’ by Riton X Nightcrawlers,
Our six TV spots saw an array of joyful characters jump out their car in celebration as they handed over their car keys.
But it didn’t stop there. The nation couldn’t help but sing and dance along, from school playgrounds to football parades.
The campaign was such a hit that the client wanted even more moves for Year 2. Cue dancing footy fans, one stylish granny and a partying pooch.
— TVC, social, radio —
Year 1
Year 2
Director: Sergi Castellà
Production company: Caviar
Campaign Photography
Campaign photography Year 1: Sam Todd
Campaign photography Year 2: Dan Humphries @ Curious