In April 2025, performance sportswear brand Castore became the official kit partner of England Rugby. In a competitive pitch, they asked us to create a campaign to launch the big news.
With Castore on their backs ready to take them to new heights, England just got wings.
Taking inspiration from the brand’s identity, which is derived from Greek mythology, we gave England Rugby’s leading players their very own Castore wings... which we created ourselves using AI.
— OOH, social —
Photographer: Kieran Clarke
Production company: Third Man